With personalisation becoming tougher in a cookie-less world, 58% of marketers struggle to segment audiences. Leveraging first-party data and AI insights is essential to connect with your audience. Discover how AI and data-driven strategies can optimise your campaigns and deliver the right message at the right time.
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Resilient Marketing: Driving Business Performance and Long-Term Success
Posted on: 27/08/24 | London
Join us on 8th October 2024 at Henley-on-Thames for the CIM and Henley Business School event. This is your chance to learn from top experts about how marketing can drive business performance. Connect with peers, sharpen your strategy, and gain insights from academia and industry leaders.
READ MOREA Step-by-Step Guide to Account-Based Marketing (ABM) Best Practices
Posted on: 26/08/24 | London
Account-Based Marketing (ABM) is a focused B2B strategy that targets high-value accounts with personalised campaigns. By aligning marketing and sales, ABM boosts ROI and drives growth. Learn the key steps to implement ABM, from targeting accounts to crafting tailored outreach. Maximise value for your organisation and clients with this strategic approach.
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