News

An exciting opportunity is available for a marketing professional to join our Midlands Committee on a voluntary basis. The role of the Committee is to create and deliver a range of activities designed to meet the career development needs of CIM members in the region, as well as enhancing engagement with the wider business community.

To kick off the new year our CIM Midlands Event Ambassador, Danielle Shaw, shares how she got into marketing, her favourite project she's worked on, and her advice for fellow marketers.

SEO is dead… Blah blah blah… We’ve heard it all before. I’m not saying you’re wrong. I’m saying it doesn’t matter! The digital landscape is ever-evolving, and with the rise of artificial intelligence like ChatGPT, there's a new narrative making the rounds.

As we navigate an increasingly AI-driven world it’s becoming increasingly clear that the fundamental principles of marketing still need to remain rooted in human intelligence. Marketing has always revolved around people - both creators and customers. With AI's rapid integration into the marketing sphere, there is a risk, at least in the short term, of technology overshadowing the human touch. However, human intelligence will always be at the core of effective marketing...