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The CIM South East Committee is powered by dedicated volunteers driving marketing forward. This interview series spotlights their motivations, insights and impact - starting with Communications Ambassador Christine Bowles, who shares her journey, career highlights and advice for fellow marketers.

An exciting opportunity is available for a marketing professionals to join our South East Committee on a voluntary basis. The role of the Committee is to create and deliver a range of activities designed to meet the career development needs of CIM members in the region, as well as enhancing engagement with the wider business community.

We are on the lookout for passionate and experienced marketers to join the South East Committee so if you are looking for a new challenge to develop your marketing impact why not apply now.

In addressing why customers are often left out of boardroom conversations, Paul Skinner sheds light on a broader issue: the way businesses frame their strategies. He argues that business plans and discussions often revolve around financial metrics, leaving little room for the human element—the customers. According to Skinner, business plans should not just be about numbers; they should tell a compelling story that reflects the challenges customers face and connects with their needs.

This theme of cross-department collaboration was underscored during our session on the evolving role of the CMO. Today’s marketing leaders need to understand the entire business, not just in their own domain. Whether it’s balancing short-term performance with long-term brand building or effectively communicating marketing’s impact on the bottom line, CMOs must be able to work across the entire organization to drive success.