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In a thought-provoking event, Paul Skinner, Founder of MarketingKind, highlighted the increasing polarisation in society and its impact on both politics and business. He explained that polarisation, amplified by social media algorithms, thrives on driving division rather than fostering compromise. These algorithms prioritise engagement by pushing content that sparks emotional reactions, often leading to more divisive conversations.

The recent Resilient Marketing event emphasised the critical role of collaboration between marketing and data teams in driving impactful campaigns. Their talk highlighted how aligning these two functions not only enhances marketing effectiveness but also fosters resilience, adaptability, and innovation within organisations.