It’s clear there has been a real change in marketing over the past few years, and I’m not talking about the rapid rise of AI. We're moving past traditional brand positioning toward something more meaningful: what many refer to as "Citizen Brands." But what exactly are Citizen Brands?
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Future-Proofing Your Marketing: Key Insights from Scott McBay's AI-Ready SEO Presentation
Posted on: 23/06/25 | Scotland
Discover how to future-proof your marketing for AI-driven search. Expert insights from Scott McBay's presentation on SEO strategy in the age of ChatGPT and AI agents.
READ MOREWe are looking for a dedicated marketer to join our Committee
Posted on: 09/06/25 | Scotland
An exciting opportunity is available for a marketing professionals to join our Scotland Committee on a voluntary basis. The role of the Committee is to create and deliver a range of activities designed to meet the career development needs of CIM members in the region, as well as enhancing engagement with the wider business community.
READ MOREWhy brands should embrace AI – and how to get started
Posted on: 12/05/25 | Scotland
Why AI makes brand definition indispensable
READ MOREBuild a Predictable Advertising Strategy That Actually Works
Posted on: 24/03/25 | Scotland
Learn how to turn advertising from an expense into a growth engine. Discover funnel maths, creative testing, and sales techniques that deliver results.
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